All workshops listed below are free, hosted live, and available online. These webinars are organized and facilitated by WEDI as well as other partner organizations in Western NY's small business ecosystem.
Wednesday, January 26, 2022, 4:00 PM - 5:30 PM (ET)
Sales & Marketing: Pivoting into 2022
In this workshop you will learn how your business can navigate through inflation, shipping, inventory and transparency for a multitude of industries.
If you have any questions related to these topics, please send them to firstname.lastname@example.org and they will be answered during the workshop.
Monday, January 31, 2022, 6:00 PM - 7:30 PM (ET)
How to Find and Get a Small Business Grant
Small business grants are an entrepreneur’s dream because they offer money that does not have to be repaid. But finding, applying for, and winning small business grants can be daunting.
In this pre-recorded webinar you’ll learn:
The main sources of grants, including both private and federal grants
Tools for researching small business grants
Application tips to increase your chances of being successful
Is there really free money to start a business?
Tuesday, February 1, 2022, 11:00 AM - 12:15 AM (ET)
Make Your Worksite Work for You – A Google Presentation
SCORE Buffalo Niagara and its small business resource partners are pleased to co-host a Grow with Google-free training webinar entitled “Make Your Website Work for You.”
Learn how to create a search-friendly website that drives user action and supports your goals. Whether you’re launching a new website or sprucing up an old one, this workshop will help.
Wednesday, February 2, 2022, 9:00 AM - 10:30 AM (ET)
Microsoft PowerPoint - Intermediate Level 200
Microsoft and SCORE Buffalo Niagara are pleased to present an intermediate-level training webinar on PowerPoint. This is a free webinar that will focus on:
Understand and practice using Themes available in PowerPoint
Using the Design Ideas menu to use alternate slide formats automatically generated
Using Animation effects including Entrance, Emphasis, Exit and Motion Paths
Best practices include transitions and animations, WordArt, SmartArt, Tables, and Charts, Links and Videos
3D models and morphing for additional motion options
Wednesday, February 23, 2022, 10:00 AM - 11:15 AM (ET)
Reach Customers On-Line with Google
SCORE Buffalo Niagara and its small business resource partners are pleased to co-host a Grow with Google-free training webinar entitled “Reach Customers On-Line with Google.”
Google Trainer Randi Penfil will discuss improving your website’s visibility in Google’s organic search results on all devices. She will also introduce you to free tools to help your business appear online, tell you how to create a free Google My Business profile and let you know how to advertise your business on Google.
This is the second in a series of Grow with Google training webinars that will be presented between now and the end of June
Wednesday, March 23, 2022, 2:00 - 3:00PM (ET)
Get Your Local Business on Google Search and Maps
Do you want your business to be found online?
Join us to learn how to connect with customers on Google Search and Maps. In addition, we will highlight the importance of verifying and how to use your Business Profile effectively.
In this session, we’ll show you how to:
· Create or claim your Business Profile
· Manage your business info across Google Search and Maps
· Use your Business Profile to connect with potential customers
· Tips, tricks, and what’s new!
· Hands-on demo of features discussed during the webinar
Tuesday April 19, 2022: 1:00 – 2:00PM (ET)
Use YouTube to Grow Your Business
Let's talk about YouTube! Are you thinking of creating a YouTube Channel? Are you currently using YouTube for your business?
Now sure how to get started or how to build your channel? This is the webinar for you. Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.
In this workshop we’ll discuss best practices for:
· Why you should have a YouTube channel
· How to set up a YouTube channel
· What's important to fill out when uploading a video
· Having good creative, and how to target and measure the results
Tuesday, May 17, 2022: 2:00 – 3:00PM (ET)
Make Better Business Decisions with Analytics
Join us as we discuss and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. We will discuss using Google Analytics (GA4) to help you collect and interpret real-time information, review some of the reports and terms used so you can learn more about your target audience and how to achieve your business goals.
In this session, we’ll talk about:
Identifying business goals (and how you plan to use your online presence to achieve them)
Incorporating data into your plan
A focus on introducing Google Analytics and how to use this tool to make better business decisions
Introducing Primary and Secondary Dimensions
PURSUIT WEBINAR SERIES
You've got your business plan, an updated strategy, and the drive to succeed. What else do you need to make your business grow? Sign up for this 4-part webinar series, hosted by Pursuit and sponsored by M&T Bank, to help your business reach higher! You'll learn how to increase your profitability and strengthen your business's financial management, marketing, and staffing.
Wednesday February 16, 2022, 6pm (ET)
What the H*ck is Non-Extractive Financing
Join Cooperation Buffalo as we kick off our slate of 2022 Popular Education programming with “What the H*ck is Non-Extractive Financing?”, where we will explore the financing options available through Cooperation Buffalo and Seed Commons and why they are better than traditional lending.
Are you: a co-op looking for financing to expand? A co-opreneur in need of seed money to start your business? A group of workers in need of a loan to purchase your workplace from the current owner? Interested in how financing can be used to build a Democratic Economy? Find out how Cooperation Buffalo can help!