All workshops listed below are free, hosted live, and available online. These webinars are organized and facilitated by WEDI as well as other partner organizations in Western NY's small business ecosystem.
Thursday, February 9, 2023: 4:00 - 5:00PM (ET)
How to fund your business
The event will be IN-PERSON and take place at Seneca One
(1 Seneca Street, Buffalo NY 14203).
This is an exclusive event with 4 major small business funders
+ technical assistance providers.
Don't miss this amazing event.
Wednesday, February 22, 2023: 4:00 - 5:00PM (ET)
A Basic Approach to Strategic Planning
In this workshop you will learn about Strategic Planning and how this will contribute to
your business success.
Dr. Eletha Thompson from the BOS Foundation is an East Side Buffalo native who earned the prestigious Gates Millennium Scholarship in 2007, leading to her earning four university degrees. She has owned and operated her own 501c3 nonprofit for nine years. She currently consults with grassroots, Black-led organizations to assist with capacity building, including strategic planning, grant writing, nonprofit incorporation, program development, and evaluation.
Tuesday, January 31, 2023: 6:30 - 8:00PM (ET)
The Concept of Branding, Your Brand/Audience Strategy
Take this opportunity to learn about or deepen your understanding of “Branding,”.
This webinar will discuss what a brand really is and how it impacts your user base. Your brand isn't just a logo or slogan, it's every interaction a person has with your company. How do you build a brand that connects you to them? What process works, and what doesn't? What is actually important vs. what we think is important?
While your brand as a whole may be cohesive, you need to have a digital specific strategy. What is the goal of your website? How are you going to reach it? What parts of the digital spectrum are going to work together to help you achieve that?
Our presenter is Ang Jandak. Ang is a marketing professional with over 16 years in the marketing industry with a focus on digital. Ang believes people are the foundation of any business. She is adamant about creating and streamlining processes so people can focus on people, not paperwork.
Wednesday, February 1, 2023: 1:00PM (ET)
Build an email list, write compelling emails, and create a content calendar. A step-by-step training to do just that and more. Email marketing has consistently shown to have the highest return on investment than any other form of business marketing, but to see a large return on investment, you need to understand the basics of email marketing.
In this webinar, marketing expert Patty Ross will teach you the basics of email marketing and techniques to help you build an email list, write a compelling email, and create a content calendar.
You will learn:
The email marketing basics, strategies and techniques
How to create a content calendar
How to pick the email platform
How to set up Google analytic tracking links
A/B Testing Tips
Wednesday, February 8, 2023 @ 9:00 AM - 10:30 AM (ET)
Get Started with Microsoft Excel
This webinar is a beginner overview of Microsoft Excel for the new or novice user, this training will review overall navigation, formatting, simple formulas, charts and tables, and an overview of printing.
Navigate Excel ribbon options
Format Excel workbooks and worksheets
Use formulas, functions and validate to work with data
Learn print processes for Excel workbooks